Ground Floor: Pla d’Adet

The 300-acre Pla d’Adet is surrounded by the Blue Ridge Mountains, scenic wilderness, endless meadows, and sky-high summits.

text by: Jessica Daynor

June 1, 2008

Though the name Pla d’Adet looms with French articulation, this upscale cycling community rising in Greenville, South Carolina, was actually inspired by George Hincapie’s American dream. Hincapie, Lance Armstrong’s teammate on the now-disbanded Discovery Channel Pro Cycling team, reached the pinnacle of his career upon winning the 15th stage of the 2005 Tour de France at Pla d’Adet—notoriously one of the race’s most challenging legs. "It was unbelievable that I won one of the hardest days of the race," says Hincapie. "So when we were planning this community, the name was an easy choice."

The 300-acre Pla d’Adet is surrounded by the Blue Ridge Mountains, scenic wilderness, endless meadows, and sky-high summits—an ideal setting for a cycling-centric village. "You can train year-round here," says Ron Vergnolle, principal of PHC Communities and Pla d’Adet’s developer. "We don’t get a lot of snow, and within 30 miles, you can go from completely flat land to some of the most challenging hills in the country."

The community’s axis is the Hincapie Performance Training Village, a 40,000-square-foot fitness center with modern styling and state-of-the-art facilities. Designed to connect residents with trainers and high-tech diagnostics and equipment, the facility features a stretching studio with yoga and aerobics classes; a cardio, strength, and circuit center that offers training at various virtual altitudes; an aquatics center; and a spa. Trainers and cycling pros will give guided rides through the community’s network of trails, including a four-mile loop and a four-mile hiking/mountain biking path.

A total of 97 custom lots, ranging from one to two acres, are scattered throughout the trails. Enclave homesites ($400,000 to $1 million) are situated throughout forested lowlands, while champion homesites ($1 million to $1.5 million) occupy ridgelines. Buyers will design their own homes, but Vergnolle says each structure should embrace the same modern influences as the property’s training center.

While construction is under way on their homes, owners are entitled to six weeks’ annual use at any of the community’s 20 guesthouses (which can later be used by visitors). Residents will also enjoy a conference center, a restaurant and pub, and a pro shop—all of which will be built using sustainable design techniques.

Pla d’Adet, 864.561.9134, www.pladadet.com

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