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04/01/2005
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| [Real Estate] |
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| The St. Regis lets its loyal guests check in for good. |
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When the St. Regis Hotel in New York opened its doors on Fifth Avenue 101 years
ago, it was more than just a grand hotel. The elegant Beaux Arts–style
building offered seasoned travelers a taste of Manhattan luxury and
spawned a
coveted guest list. These loyal travelers grew enchanted with
the first-class
service and continued to check in to the St. Regis when
visiting New York, and
looked for the St. Regis name when they ventured
to other worldly destinations.
 St. Regis residences in San Francisco have
interiors by the Wiseman Group. (Click image to enlarge)
Yet something was missing for these jet-setters, something that the
St.
Regis was not able to provide: ownership. “Our guests began to ask
if we would
consider selling them rooms,” says May Wong, vice president
of residential
marketing for St. Regis. “We realized that many of the
top-end condominium
buildings in New York had amenities similar to what
is found in five-star
hotels, so it was a natural for our hotels to get
involved in the residential
market.”
The St. Regis in New York
recently announced it would begin
marketing 33 new residences within
the historic hotel, and the hotel immediately
received more than 70
inquiries. That interest jump-started a residential boom
for the hotel
chain, which is busy developing residential properties in Aspen,
San
Francisco, Fort Lauderdale, Singapore, Mexico City and Anguilla. “Our
clientele exists in these locations, and if the location is good enough
for our
guests, then we look at it,” says Wong.
While New York
set the standard for
St. Regis hotels and resorts, the company is
determined to embrace the local
surroundings of its new projects and
give each one its own sense of style.
In San Francisco,
the new 260-room hotel and 102-residence project is geared
to boost the
burgeoning cultural neighborhood of Yerba Buena Gardens, an area
that
harbors the San Francisco Museum of Modern Art, the Yerba Buena Gardens
Center for the Arts and the California Historical
Society.
“San Francisco
has a different mentality than New
York, so we have created a building that is
unique to this market,”
says project manager, Jeff Snyder. The new project
incorporates the
Williams building—the first edifice constructed in the city
after the
earthquake of 1906. On top of the new 40-story contemporary building,
a
crown will be lit in different ways, depending on the day or occasion. “This
icon will identify the Yerba Buena neighborhood,” says Snyder. “And its
location next to the Museum of Modern Art will make it a special place
to meet.”
Those who buy here will attain a true San Francisco
aerie. The new
residences, with a private lobby by Yabu Pushelberg and
interiors by leading San
Francisco design firm the Wiseman Group, will
occupy the top 19 floors of the
building, with the top two floors
reserved for three duplex penthouses. Outdoor
balconies and corner
living rooms with floor-to-ceiling glass walls are designed
to maximize
city and bay views.
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Ground Floor: Sea Villas at the St. Regis Resort, Dana Point
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